"When everything seems to be going against you, remember that the airplane takes off against the wind, not with it" Henry Ford

The start of 2009 has seen confidence in all areas of the economy decline rapidly. The optimism of recent years has been replaced with a sense of unease and despondency as companies look to trim budgets and make cost savings to ensure survival in the marketplace. Many companies have down sized or slashed training budgets as the forecast for growth and new business opportunities becomes a distant speck on the economic horizon.

Evolution not revolution is required. The requirements of the customer have not changed. In these leaner times the customer wants more for his money, not less. The single most important resource that any organisation has is its staff. The need to have a flexible, trained, motivated professional workforce is more important than ever. All businesses need to be prepared to launch into the economic ill wind that is currently blowing across the globe.

"Failure is simply the opportunity to begin again, this time more intelligently."

For the BPO sector conducting its business across multiple borders and cultures, the need for effective communication is greater than ever. Effective Cultural Communication, starting within your organisation could be the difference between success and failure, between riding out the current downturn and emerging fitter, faster and stronger, able to withstand the pressures and challenges that the current economic climate brings and not be overwhelmed and sunk without a trace.

Konduco in partnership with CI-CD are launching their innovative Train the Trainer Programme. Tailor made for every industry sector the TTT programme will equip in house corporate trainers to deliver a bespoke sociolinguistic communication skills course to enable staff to deal effectively, efficiently and pro-actively with its overseas customer's needs, empowering your staff to work smarter not harder.

This is not just another "cultural" exchange programme paying lip service to cultural assumptions and business etiquettes, but an effective communication tool that will ensure your staff excel and drive your organisation forward. More effective communication, a clearer understanding of your customers' needs and better service delivery will enable any organisation large or small to evolve and come out of this recession stronger, fitter and smarter.

For further details on how Konduco and CI-CD can help your organisation evolve in the marketplace contact David Oliver at www.konduco.com and click on the Intercultural Training link.

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